Delhi general trade is 18% behind plan.
₹7.4 Crof ₹9.0 Cr plan
Plan
98% Wk 1
91% Wk 2
82% Wk 3
76% Wk 4
71% Wk 5
Every route to market. One operating picture.
Sales, stock and field execution for general trade, own stores, D2C and marketplaces, on the territories you already manage.
General trade, Delhi 82% of plan Productive visits down to 38% See why
“We missed plan.” “Here’s why.”
Every channel misses plan for its own reasons. Locaris follows the number from the territory to the visits, stores, orders and stock behind it.
All India›North›Delhi
Reps made the visits. Fewer turned into orders.
Planned visits 4,860
Completed 4,52093%
Productive 1,71838%
Marker shows September: 46% of completed visits were productive.
Four beats account for most of the drop.
| Beat | Productive | Against September |
|---|---|---|
| Beat 14Shahdara | 29% | −17 pts |
| Beat 22Mandoli | 31% | −15 pts |
| Beat 9Seelampur | 34% | −11 pts |
| Beat 17Gokulpuri | 36% | −9 pts |
Next review: Ride along on these four beats, then review what retailers there are being offered.Illustrative data
Every channel, measured its own way.
Your territories, catalog and team access sit underneath every channel. The measures on top change with how that channel sells.
| What you get | General tradeDistributors, field reps, retailers | Own storesCompany-owned and franchise | D2CYour website and app | MarketplacesEvery platform you sell on |
|---|---|---|---|---|
| Sales | Primary and secondary sales by distributor, territory, beat and rep | Store sales, bills and average bill value, by store and cluster | Orders, AOV and return % by territory, down to pincode | Sales, AOV and return % by platform and sub-channel |
| Stock | Distributor and territory stock, by supply tier | Warehouse and store stock | Warehouse stock | Warehouse stock |
| Views and workflow | All channelsMap, data and gap views, days of cover and at-risk SKUs, sales, stock and exception reports, secondary targets and one approvals inbox | |||
| Your setup | All channelsOne territory hierarchy, one catalog and role-based access by territory and channel, loaded through validated templates | |||
| Field and distributors | Beats, journey plans, live coverage, primary targets and KRAs, schemes, the distributor portal and three mobile apps. See general trade in detail | Not applicable | Not applicable | Not applicable |
If any one of five numbers slips, the month slips.
What retailers actually get in a month comes down to five numbers. Locaris measures each of them for every outlet, beat and distributor, so “push harder” stops being the only answer.
Visits planned × visit compliance × strike rate × average order value × fill rate = secondary sales
Secondary sales ₹2.76 Cr of ₹3.17 Cr plan 13% behind plan
Jaipur general trade is 13% behind plan this October. Select any number to see it across all 7,033 outlets.
Average order value
Orders are still coming in. They’re just worth less.
Visits are on plan, retailers are ordering and orders are delivered in full. But 1,009 outlets on 77 beats stopped ordering premium variants, mostly where Malviya Nagar Traders and Jhotwara Distributors serve. More calls won’t fix that. The question is why:
- Is the premium variant in stock at the distributor?Multigrain Atta 5 kg: 0 days of cover at Jhotwara Distributors Distributor stock
- Is the scheme working for the retailer?Premium scheme at Malviya Nagar Traders ended 30 Sep Schemes
- Is the rep showing the full range?Lines per order down from 6.1 to 4.3 on these beats Lines per order
Each needs a different fix. Locaris puts the evidence in the review.
- Order value held 2,853
- Premium variants dropped off 1,009
- No order this month 3,171
Five tools, one system LocarisWeb, for head office and sales managersDistributor portalWeb, for distributors and their teamsField sales, delivery and collection appsiOS and Android
Illustrative figures for Jaipur, October
Set up around how you already sell.
Your territories, catalog, team and targets, in the structure your business already uses.
- 1
Bring in your structure
Territories, outlets, catalog, team, journey plans, targets, supply network and distributor-mapped outlets, through validated spreadsheet templates. ERP codes stay on outlets and SKUs.
- 2
Set your rules
Roles and access by territory and channel, approval rules, and policies for the field apps.
- 3
Review and act
Sales, stock and execution by channel and territory, with each review focused on the reason behind the number.
Common questions.
Something else? Write to hello@locaris.ai.
Which channels does Locaris cover?
General trade, own stores, D2C and marketplaces, each with its own sales and stock measures on shared territories, catalog and team access. General trade goes furthest, with field execution, the distributor portal and three mobile apps. Quick commerce is on our roadmap; tell us if it matters for your brand.
How does it fit with our ERP and current tools?
Locaris keeps your ERP codes on outlets and SKUs, so its numbers line up with the systems you already report from. We look at your current tools and data sources together during the walkthrough and agree how data reaches Locaris.
How do we bring our data in?
Through validated spreadsheet templates for territories, outlets, catalog, team, journey plans, targets and supply network. Every file is checked before anything is saved, so problems show up before they reach a report.
Who sees what?
Access follows roles, territories and channels: a regional manager sees their region, a channel manager sees their channel. Distributors work in their own portal, with permissions they manage for their team.
How is Locaris priced?
Pricing depends on the channels you use, the size of your team and how you roll out. We share it after the walkthrough, once we understand your setup.
See Locaris with your channel mix.
Tell us how you sell. We’ll shape the walkthrough around your channels, territories and team.
- Your email app opens with the request filled in. Nothing is sent until you press send.
- We reply to arrange a walkthrough.
- We walk through Locaris with sample data, then talk through your rollout and pricing.