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FMCG growth intelligence & execution

Find and close growth gaps across your connected routes to market.

Field sales, distributors, stock, schemes and digital commerce — connected into one operating picture, so teams can act on the gap before the month is lost.

Start on all channels — or drill into one. The picture re-reads.

All channels
Illustrative data
Combined net sales · MTD
₹6.1 Cr
Detect
GT no-order outlets up 12% in the West zone
Diagnose
Beats missed after a distributor route change
Act
Reassign beats and push replenishment before the weekly review
Brand HQ to distributor floor

One platform spanning brand command and a native distributor operating layer.

Territory · outlet · SKU

Operate down to the individual outlet and SKU, scoped by territory.

Channel-native surfaces

GT, EBO, D2C, Marketplace live today · Q-Comm in preview.

Scoped by role

Configurable role, channel and territory scopes across operational workflows.

The reality today

Your channels don't talk. So growth leaks in the gaps — and you reconcile it in your head, at 11pm.

The leakage isn't one dashboard away. It hides in three places at once — and each one costs real revenue before month-end.

Distribution & conversion leakage

No-order outlets and below-plan beats hide across GT and distributor sheets.

Revenue slips quietly before anyone reconciles the week.

Today Spotted weeks later in a manual review
With Locaris Flagged today, with the responsible rep and a recommended action

Stock & availability leakage

Stockouts and low-cover SKUs surface in different consoles, at different times.

Hero SKUs go unavailable exactly when demand spikes.

Today Found after the sale is already lost
With Locaris Surfaced before the next replenishment window

Coordination & decision-delay leakage

Every function reads a different number from a different screen.

Decisions wait for someone to reconcile the truth.

Today Reconciled in your head, late at night
With Locaris One reconciled exception the whole team acts on
Locaris turns three leakages into one operating picture
One connected operating model

From connected signal to action that closes the gap.

Locaris connects with the systems you already run, with a native distributor operating layer where required — so brand, distributor and field work from one model, not six consoles.

Unify Detect Prioritize Act Measure
Connected sources & channel feeds
GTEBOD2CMarketplaceQ-Comm (preview)Native DMSAPICSVPOS

Connected or reconciled — Locaris does not claim to originate every external number.

Shared commercial model
SKUOutletTerritorySupply network

One model every channel reconciles down to.

Growth & leakage intelligence
Detect the gapDiagnose the causePrioritize the action

Intelligence flows into action — it does not stop at a dashboard.

Action surfaces
Brand workflowsDistributor DMSField execution

A native distributor operating layer where required; data captured at source where Locaris runs the workflow.

Measurement & feedback
How did performance change?

Compare the following period; the result informs the next decision.

In practice: a no-order cluster in GT is detected, diagnosed to a distributor route change, actioned by reassigning beats in the field, and compared against the following period's coverage.
A look inside the product

Real Locaris screens — not marketing mockups.

Every screen below is the actual product, captured on illustrative data with all identifiers removed.

Where is growth leaking across my channels right now?

One combined operating picture — territory, channel and SKU — so leaders see the gap before the month closes.

Real product screen · Illustrative data
What it changes

Three outcomes, not eight features.

Grow revenue

“Where is the next point of growth hiding?”

Capability
Channel-aware gap detection across GT, EBO, D2C and Marketplace, with Quick Commerce in preview.
Action
Identify the responsible rep and a recommended action for no-order clusters.
Moves: Distribution, conversion & secondary sales

Protect availability & fill

“What is about to go unavailable before the next order?”

Capability
Stock, availability and scheme / claim visibility down to SKU and outlet.
Action
Surface stockout risk early and settle deductions with an evidence trail.
Moves: Availability, fill & claims recovery

Execute faster

“How quickly can the team act on one exception?”

Capability
Brand, distributor and field work from the same shared exception.
Action
Surface the recommended action, then compare performance in the following period.
Moves: Time-to-action & coordination
Operating foundations Role- & territory-scoped access Organization & supply hierarchy Approvals & audit trail Native DMS plus platform, API, CSV & POS feeds Channel-native surfaces
Source lineage & decision confidence

Know what a number is before you act on it.

Where source and freshness metadata are available, Locaris surfaces them. Incomplete signals are marked directional, or held until canonical data is available — so the floor moves on what's solid and waits on what isn't ready.

Signal lineage Illustrative data
GT secondary sales
Synced 2h ago
Distributor DMS · captured at source Verified — ready to act
Marketplace returns
Daily
Platform feed · connected Reconciling — treat as directional
Quick Commerce availability
Preview
Source connecting Held until canonical data lands
Built for the whole commercial org

Every seat works from the same picture.

One shared operating picture, read through each role's lens — the question they need answered, the signal that answers it, and the action it unlocks.

Sales & Distribution Head
National / Regional

“Which channel is leaking growth, and where?”

Signal: No-order clusters, below-plan beats, channel mix

Act: Reassign coverage and push the right SKU before the review

Distribution & conversion
Supply Chain / Inventory Head
Availability & stock

“What is about to stock out before the next order?”

Signal: SKU availability, at-risk and aged stock, cover

Act: Prioritise replenishment at the low nodes

Availability & fill
Trade Marketing / Commercial
Schemes & claims

“Are my schemes being adopted — and are claims recoverable?”

Signal: Scheme adoption, benefit value, deductions and claim evidence

Act: Settle deductions with proof; focus benefit where adoption is strong

Scheme adoption, benefit value & claims recovery
E-commerce Lead
Digital platforms

“Which platforms, SKUs or categories are driving sales and returns?”

Signal: Platform mix, net sales, orders, AOV and returns

Act: Investigate high-return SKUs and protect availability

Net sales, orders, AOV and returns
Finance / Commercial Head
Commercial performance

“Give me a consistent commercial view I can review.”

Signal: Combined net sales, collections, claims and approval trails

Act: Review exceptions with supporting operational evidence

Net sales, collections and claims
Distributor Owner
Distributor operation

“Are my outlets, credit and stock under control?”

Signal: Mapped outlets, credit terms and stock cover

Act: Update credit terms and act on at-risk stock

Working capital & availability
What changes day to day

Real operating change — measured, not promised.

  • No-order outlets surface the responsible rep and a recommended action.
  • Stockout risk surfaces before the next review.
  • Claims and deductions retain their supporting evidence.
  • Commercial leaders work from one consistent combined net-sales view.
  • Cross-functional teams act from the same exception.
How a pilot runs
  1. 01 Connect

    Connect supported platform, API, CSV or POS feeds, and use Locaris's native DMS where applicable.

  2. 02 Configure

    Model channels, territory and supply hierarchy.

  3. 03 Operate

    Work the exceptions across brand, distributor and field.

  4. 04 Measure

    Compare performance against the following period.

Bring one region and one growth question. We'll map how Locaris would diagnose it.

A focused working session on your own commercial reality — not a generic demo.

Start a conversation

Tell us the region and growth question you want to explore. We typically reply within two business days.

Email hello@locaris.ai

What happens next

You bring one region and one growth question.

We map how Locaris would detect and diagnose it.

You leave with the exact next action — no slideware.